Trust Index

I'm procrastinating again, and I came across this nifty little article on the most trusted brands by Gen Y-ers (defined in the article as those 21-27 years old). I'm a little old by their standards to be Gen Y (missed by a year), and I don't necessarily agree with the list, but I can see the similarities in the brands they define as most trusted. For anyone who wants to skip the article, here's the list of brands... Apple Trader Joe's Jet Blue In-N-Out Burger Ben & Jerry's Whole Foods Adidas American Apparel Target H & M clothing stores Levi's Volkswagen Converse Vitamin Water Red Stripe Jamaican beer I can honestly say the only brand on the list that I have an affinity for is Apple. The others are kind of take-it-or-leave it for me, but I do think they are brands that speak to brand-conscious 20-somethings. Most of the brands I would consider trustworthy are probably to niche (Kiss My Face, Born) or too value-oriented (Honda) to be considered truly trendy.